Vision 2025

Posted on: August 11, 2025

What is Vision 2025?

Vision 2025 is our exclusive, in-person event for senior marketers, taking place on the afternoon of Tuesday 23rd September at the Ham Yard Hotel, London.

Following the success of last year’s inaugural event, we’re once again bringing together industry leaders alongside ITV, Channel 4, Sky, and UKTV, to explore how TV is evolving and what it means for today’s ambitious brands.

We’ll also be joined by Mark Ritson, celebrated marketing professor and commentator, for a thought-provoking keynote to kick off this unmissable afternoon of insight and inspiration.

Agenda

Hosted by: AJ Odudu

12:00 – PART ONE

Opening keynote – Mark Ritson
2025 is in sore need of some focus and perspective, and who better to give us that than the marketing professor and master of strategic straight talk

Followed by lunch & networking

13:30 – PART TWO

Fame & fortune: the TV effect
Real-world lessons from brands who’ve turned prime-time moments into lasting business results.

Sarah Graham, Advertising, Media and Brand Lead, Warburtons
Georgina Bramall, Marketing Strategy Director, giffgaff
In conversation with Sophie Devonshire, CEO, The Marketing Society

TV as cultural operating system

Elliott Millard, Chief Strategy Officer, Thinkbox

15:15 – PART THREE

What TV advertising did next
TV’s commercial chiefs on where TV is going and how it will better serve brands

Rak Patel: Chief Commercial Officer, Channel 4
Kelly Williams: Managing Director, Commercial, ITV
Brett Aumuller: Managing Director, Sky Media
Deborah Armstrong: Senior Vice President, Disney Advertising EMEA & Country Manager UK & Ireland

Spotlight on outcomes
An exclusive look at the latest from Lantern, TV’s cutting-edge measurement and reporting initiative

Work hard and be nice: Educating Yorkshire 2025
Packed with heart, humour, and humanity, this session explores how the new series was made, what it reveals about our society now, and the unique cultural role TV plays in shaping public conversation.