Thinkbox
On Thursday 8th May, we headed up to Manchester to launch some brand new research. From Brand to Bland 2 explored what brands mean to people today and the role they play in our lives. We also shared the latest evolution of the Media Mix Navigator, the econometrics-powered super-tool designed to help advertisers optimise their media investments and unlock profits. And a panel of sharp minds shared their experiences on making brands more powerful, profitable, and impossible to ignore.
Agenda
Introduction and Viewing Trends
An opening and overview to the event from Anthony Jones, Head of Research, Thinkbox
From Brand to Bland 2
It feels like a blink of an eye, but it has been eight years since The Behavioural Architects presented the first iteration of how we perceive brands. Since then, much has changed.
Trust has eroded across society, our media habits have evolved, many new economy brands have launched (and some have gone) and advertising has become ever more tunnel‑visioned on immediate conversions. So, in this climate of flux, are brands still important for consumers? What can we learn about the role in their lives? What part does advertising play?
Rooted in Behavioural Science, From Brand to Bland 2 has been updated with brand new research and engaging insights. Sarah Davies, Global Founder, The Behavioural Architects, guided us through their latest findings.
Media Mix Navigator: now fully powered by Profit Ability 2
Launched in 2024, Profit Ability 2: The new business case for advertising, delivers a modern, robust perspective on the role of advertising investment and its evolving impact. This unparalleled databank offers the first post‑Covid analysis of advertising’s financial returns, bringing our collective knowledge bang up to date.
In this session, Jane Christian, EVP Analytics, Choreograph UK, and Nailah Uddin, Research Manager, Thinkbox, will presented the study’s key findings and revealed the enhanced Media Mix Navigator tool, now fully integrated with Profit Ability 2 – the first time this new functionality was shown.
The Media Mix Navigator is available for everyone to use on the Thinkbox website.
Media Mix Navigator in action
Jane Christian and Elliott Millard, Chief Strategy Officer at Thinkbox, shared tips, tricks, and findings from the Media Mix Navigator, including how the tool can be used to help answer apparently impossible questions.
They unveiled topline findings from newly completed meta‑analyses, demonstrating how the Media Mix Navigator, underpinned by the Profit Ability 2 databank, can guide smarter budget setting, optimise channel allocation, and spotlight where brands may be overspending.
Winning Brands: Lessons from the Front Line
In this last session, we had an incredible panel line up. Ben Newbury, Head of Brand Marketing, Yorkshire Tea, John Hughes, Chief Growth Officer, Vintage Cash Cow, and Jane Christian will shared experiences on making brands more powerful, profitable, and impossible to ignore.
