Staying Power: the longevity of AV advertising

Join us on Wednesday 5^th November, from 9am–12pm at Ham Yard Hotel for the launch of our brand-new research.

We’ll be revealing a new study, Staying Power: the longevity of AV advertising, which explores the dynamics of how advertising effects decay over time, and what advertisers can do to help maintain them for longer, helping brands to drive both immediate and sustained purchase intent.

We will also be revisiting our award-winning research studies Context Effects and Profit Ability 2, bringing them together with Staying Power to gain a deeper understanding of the results and their implications.

The event will:

• Explore how to build a media plan with a mix of different channels to have the best chance of sustaining effects and slowing decay
• Use Cognitive Science to examine why certain factors influence the longevity of advertising
• Reveal age-related differences in the decay of advertising effects for different channels

Speakers and sessions to be announced soon, so ensure you secure your place early for this brand-new research launch.

Register your interest below using the form. If you have any questions, email events@thinkbox.tv.