Signalling-success

Signalling Success: the event

Pour your coffee, find a comfy spot on the sofa, and join us on the morning of Thursday 5th November from 9.30am - 11.00am

First revealed last month, our fascinating new piece of research focuses on the principle of media signalling, which suggests that the perceived cost and scale of an advertising channel can enhance brand attributes in the eyes of the consumer.

The media channels you select can impact the brand message your audience receives, and in Signalling Success, we set out to showcase how these signals differ between advertising channels and how they can be used to optimum effect for brands.

Now is your chance to see the full presentation from house51 - who conducted the research - as well as invaluable insights from behavioural scientist and author Richard Shotton. Plus don’t miss a lively panel session, including the peerless Rory Sutherland.

Register now by clicking the button below and follow along on the day using #SignallingSuccess on Twitter. 

Everything you need to know

Date: Thursday 5th November
Time: 9.30am – 11.00am
Location: Come back to this page on the day

Sessions

Costly signalling: a behavioural science perspective
Richard Shotton
, behavioural scientist and author, provides an introduction to the concept of signalling, and delves into the Stanford University experiment that first triggered interest in the area.

Signalling Success
Ian Murray and Catherine Heaney
, co-founders of house51, present the comprehensive findings from Signalling Success and outline the implications for advertisers

Panel
Expert advice and debate on the findings of the research from industry leaders including Rory Sutherland, Vice Chairman, Ogilvy. Hosted by Matt Hill, Head of Research and Planning, Thinkbox. Send in your questions via email to [email protected] or on Twitter using #SignallingSuccess.

Who should watch?

Our events are open to anyone with an interest in marketing and advertising so please register your details to attend here and join us on Thursday 5th November from 9.30am - 11.00am

Register your interest here


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