From sponsorship to contextual advertising, the number of ways in which brands are getting closer to TV shows is expanding all the time. On Wednesday 5th July, we launched our latest research delving into TV sponsorship, how it works and its ability to supercharge brands. We also explore how to make the most of partnership opportunities with insight from experts across the industry.
You can watch the all the sessions in full using the player above, or click into the ones that peak your interest. Check out the viewing schedule below to find out more:
Online viewing schedule:
The magic of TV
Matt Hill, Thinkbox’s Director of Research and Planning, introduced the day and what our minds are about to receive and started the morning with a reminder of what makes TV shows so magical and the perfect partners for brands.
Now for the behavioural science bit
House 51’s Ian Murray took us through the theories of behavioural science which informed their research into how TV partnerships drive brand preference.
For the love of brands
Does our love of TV show rub off on the brands associated with them? Catherine Heaney and Ian Murray from House 51 unveiled the first section of Thinkbox’s brand new research into how TV sponsorships work.
The effectiveness of partnershipsIn part 2 of Thinkbox’s TV sponsorship research, YouGov’s Research Director Leo Weir and Associate Director Justin Marshall looked at the roles TV partnerships play using YouGov’s Brand Index tool to benchmark the performance of different types of TV partnerships.
Built by association: the power of TV partnerships
How can you make the most of the many TV partnership opportunities available? Our expert line-up explored the different options and how these can supercharge brands. Featuring: David Shore, Head of Sponsorship at Sky Media; Rachel Gibbs-McNeil, Head Commercial and Operations at StoryLab; and Bruce McGowan, Head of Broadcast Content at Zenith.
The creative challenge
Charlie Read, Founding Partner of The Outfit, gave his thoughts on some of the best TV sponsorship creative and gives top tips for getting cut-through.
Summary & Close
Matt Hill looks deep into the recent past and sums up what we’ve learned.