Cracking creativity, Wednesday 7th June
At its best, advertising is a welcome guest in our lives. Creativity is the gift that earns its welcome.
But there's growing evidence that creativity is increasingly elusive. There’s still lots of great work being made, but there could be more, more often. And, as creativity is one of the most powerful drivers of advertising effectiveness, it’s in everyone’s interests to keep standards as high as possible.
‘Cracking creativity’ will take place on Wednesday 7th June at the Ham Yard Hotel, London from 9.30am - 12.30pm. It will unveil three new studies of advertising creativity.
To reserve your place, please send through an email to [email protected] if you receive an error message when you sign up via the form.
What’s stopping us from getting to great creative more often – and what can we do about it?
Thinkbox has commissioned advertising strategist Laurence Green to undertake a consultation with senior agency and client practitioners to unearth the most common barriers to developing really impactful creative work. Based on the findings, Laurence will offer practical recommendations on how to raise the creative bar when it comes to TV advertising.
Great creative drives return on investment
Paul Dyson from accelero consulting will present on the effectiveness drivers of ROI, how creativity fits into that and evidence of the commercial impact of creativity. Using the latest available data, it will build on his past work that pointed to creativity delivering the 2nd biggest factor influencing effectiveness.
Key creative factors that drive effectiveness
Neuro-Insight will present the latest research to help better understand what matters when it comes to effective creative execution and just as importantly, what doesn’t. They’ll share the key creative factors that can make a difference to the impact of TV ads.
Panel Session
Lindsey Clay, Thinkbox CEO, will discuss the research and everything creativity with a brilliant panel including Craig Inglis, EVP, Sage; Charlie Rudd, CEO, Leo Burnett; Kate Stanners, Global CCO and Global Chairwoman, Saatchi & Saatchi; Laurence Green and Noel Bunting, ECD, neverland.
This event won’t just be about the theory and celebrating great ads. This event is for practitioners, and they should leave inspired and armed with positive actions to take. So, please join us and together we can help keep advertising a welcome guest in our lives.
Details for your diary
Date
Wednesday 7th June
Time
Breakfast and registration will begin at 9am with the main event running from 9:30am-12.30pm.
Venue
Ham Yard Hotel, 1 Ham Yard, London, W1D 7DT
To reserve your place, please send through an email to [email protected] if you receive an error message when you sign up via the form.
