News & opinion

Watch our exploration of marketing effectiveness with a wide range of industry experts. Learn about how measurement of effectiveness is changing, how it can be maximised and how marketers are gearing up for the new age of effectiveness.

Journalist John Plunkett meets Tin Star writer Rowan Joffé and executive producer Alison Jackson to discuss everything from plot to location to casting.

Including the peerless Rory Southland, BBH’s Tom Roach, the nations favourite ad and some brand-new research

Campaign’s Global Head of Media, Gideon Spanier, on TV’s biggest spenders and how TV drives awareness and growth for them.

Download your copy of the ‘A Year in TV 2018-19’, our annual review of the past 12 months in the world of commercial TV.

There is a habit in media of sweeping up internet activities into big meaningless numbers. Matt Hill discusses why we’d benefit from changing this.

The godfathers of effectiveness Les Binet and Peter Field discuss how online businesses need the extraordinary brand-building powers of TV.

The Global TV Group was set up in 2013. It is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence.

We take the best available data from credible industry sources like the IPA and comScore and use it to estimate how the average person’s video consumption looks.