Spot campaigns come in all sorts of shapes and sizes and can achieve many different things.
Find out how pivotal they can be in your video media plan.


Introduction to spot advertising

From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.


Reach and frequency

Find out how careful planning determines how many people see your advert and how often


TV advertising time lengths

TV spots offer a variety of time lengths to tell your brand’s story


Flighting: how to deploy your campaign

Take a look at the most common tactical deployment patterns of spot advertising

Ad break innovation

Be inspired by some fantastic spot ad innovations