Spots

Spot campaigns come in all sorts of shapes and sizes and can achieve many different things.
Find out how pivotal they can be in your video media plan.

Introduction-to-spot-advertising

Introduction to spot advertising

From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.

Reach-and-Frequency

Reach and frequency

Find out how careful planning determines how many people see your advert and how often

Time-lengths

TV advertising time lengths

TV spots offer a variety of time lengths to tell your brand’s story

Flighting

Flighting: how to deploy your campaign

Take a look at the most common tactical deployment patterns of spot advertising

Ad break innovation

Be inspired by some fantastic spot ad innovations