Spots
Spot campaigns come in all sorts of shapes and sizes and can achieve many different things.
Find out how pivotal they can be in your video media plan.
How to use TV
Introduction to spot advertising
From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.
How to use TV
Reach and frequency
Find out how careful planning determines how many people see your advert and how often
How to use TV
TV advertising time lengths
TV spots offer a variety of time lengths to tell your brand’s story
How to use TV
Flighting: how to deploy your campaign
Take a look at the most common tactical deployment patterns of spot advertising
