Spots
Find out how to use TV advertising spots, whether 10", 30", 60" or ad break innovations with our handy examples here.
Introduction to spot advertising
From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.
Lego ad break returns to ITV
PHD and Warner Bros collaborate for yet another awesome ad break to promote Lego Movie 2
Visa and ITV Weather in a TV partnership first
A heart-warming bespoke festive spot sponsored by Visa saw weather presenters discussing what festive activities were happening in high streets across the regions.
Dave and CALM
UKTV’s comedy channel, Dave, partners with CALM in year-long ‘Be the mate you’d want’ campaign to tackle male depression and suicide.
ITV and Waitrose and Partners in first collaboration
Waitrose launches ‘Too good to wait’ campaign in innovative ad break partnership with ITV.
Ronseal ad break takeover
Who knew watching paint dry could be so innovative? Find out how.