TV Sponsorship
Aligning a brand with high quality, relevant TV programming through sponsorship is a effective way to deliver many brand objectives. Find out more in this section.
How to use TV
Introduction to TV sponsorship
All you need to know about TV sponsorship, what it can deliver for brands and the nuts and bolts.
How to use TV
TV sponsorship creative guidelines
Here are some things we’ve learned from research about how to maximise the effectiveness of your sponsorship creative.
How to use TV
Combining sponsorship with AFP or PP
Some great examples of TV Sponsorship successfully combined with advertiser funded programming or product placement as part of a deeper content partnership.
How to use TV
Sponsorship bumpers in a nutshell
How TV Sponsorship bumpers fit around programmes, credit lengths, Ofcom guidelines and key things to remember.