Learn how advertisers can reach an engaged and relevant audience by aligning with high quality TV content.
Get with the programmes
Learn how brands can do more things with TV now than ever before and how the world of content partnerships – where brands get closer to TV content – is a hotbed of innovation and fruitful collaboration.
The partnership palette
There is a world of effective ways brands can partner with broadcasters to bring them even closer to the TV content people want to watch.
Tips for top partnerships
How much Broadcaster VOD we are watching and where it fits within total UK video consumption.
LEGO City and Cartoon Network
This partnership was about using on-air TV spots to drive viewers to an off-air brand partnership. A mini case study.
Talk to the broadcasters
Successful content partnerships are all about collaboration; here are the broadcaster contact details you need to start the conversation.
Cadbury and ITV
Mini case study showing how spot, sponsorship, multiplatform and talent were used to ensure Cadbury was at the heart of Christmas on ITV.
Sony Made in Chelsea
The glamorous lives of Chelsea residents proved the perfect setting for the Sony Xperia range to connect with their target audience.
Scope and Channel 4
Mini-case study showing how the ‘What Not To Do’ series of shorts, was developed to tackle attitudes to disability.
Gumtree and Big Brother
Gumtree’s integrated sponsorship of Celebrity Big Brother had incredible results, earning a media value worth five times its investment.