Content partnerships

Learn how brands can do more things with TV now than ever before and how the world of content partnerships – where brands get closer to TV content – is a hotbed of innovation and fruitful collaboration.

There is a world of effective ways brands can partner with broadcasters to bring them even closer to the TV content people want to watch.

How much Broadcaster VOD we are watching and where it fits within total UK video consumption.

This partnership was about using on-air TV spots to drive viewers to an off-air brand partnership. A mini case study.

Successful content partnerships are all about collaboration; here are the broadcaster contact details you need to start the conversation.

Mini case study showing how spot, sponsorship, multiplatform and talent were used to ensure Cadbury was at the heart of Christmas on ITV.

The glamorous lives of Chelsea residents proved the perfect setting for the Sony Xperia range to connect with their target audience.

Mini-case study showing how the ‘What Not To Do’ series of shorts, was developed to tackle attitudes to disability.

Gumtree’s integrated sponsorship of Celebrity Big Brother had incredible results, earning a media value worth five times its investment.