AFP and branded content

Article explaining what it is, what it isn’t, and how advertiser funded programming builds on TV sponsorship.

From cars and phones to supermarkets and cosmetics, brands and broadcasters are teaming up to make engaging AFPs.

We’ve gathered some top tips to help you get the best out of branded content on TV.

Some of the ways you can get an advertiser funded programme on screen, plus the essential legalities and some advice for the journey.