How to use TV
Here you can explore all the effective ways advertisers are using TV. Including Broadcaster VOD, themed ad breaks and content partnerships.
Introduction to spot advertising
From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.
Introduction to BVOD
Find out all about Broadcaster VOD, how it is watched and the advertising opportunities
Advanced TV advertising: everything you need to know
Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.
Introduction to TV sponsorship
All you need to know about TV sponsorship, what it can deliver for brands and the nuts and bolts.
Content partnerships overview
The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.
Reach and frequency
Find out how careful planning determines how many people see your advert and how often
Combining sponsorship with AFP or PP
Some great examples of TV Sponsorship successfully combined with advertiser funded programming or product placement as part of a deeper content partnership.
Here you will find an overview of the key players and their on-demand services by platform.
In this section
Spot campaigns come in all sorts of shapes and sizes and can achieve many different things. Find out how pivotal they can be in your video media plan.
Broadcaster VOD (BVOD) services give viewers the best in on-demand programming and offer brands a trusted, premium advertising environment
Sponsorship and content
All you need to know about aligning a brand with existing TV properties through sponsorship and partnership with the commercial broadcasters.