How to use TV
Here you can explore all the effective ways advertisers are using TV. Including Broadcaster VOD, themed ad breaks and content partnerships.
Introduction to spot advertising
From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.
What is Broadcaster VOD
Broadcaster Video On Demand is an important part of the new TV ecosystem: it’s prime advertising real estate for brands
Content partnerships overview
The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.
Lego ad break returns to ITV
PHD and Warner Bros collaborate for yet another awesome ad break to promote Lego Movie 2
Dave and CALM
UKTV’s comedy channel, Dave, partners with CALM in year-long ‘Be the mate you’d want’ campaign to tackle male depression and suicide.
Planning & buying Broadcaster VOD
Strategic roles for Broadcaster VOD advertising, targeting and data opportunities, plus advice on planning and buying
Visa and ITV Weather in a TV partnership first
A heart-warming bespoke festive spot sponsored by Visa saw weather presenters discussing what festive activities were happening in high streets across the regions.
ITV and Waitrose and Partners in first collaboration
Waitrose launches ‘Too good to wait’ campaign in innovative ad break partnership with ITV.
Get with the programmes
Learn how brands can do more things with TV now than ever before and how the world of content partnerships – where brands get closer to TV content – is a hotbed of innovation and fruitful collaboration.
