How to use TV

Here you can explore all the effective ways advertisers are using TV. Including Broadcaster VOD, themed ad breaks and content partnerships.

Introduction-to-spot-advertising

Introduction to spot advertising

From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.

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Content partnerships overview

The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.

Advanced-TV-everything-you-need-to-know-about-advanced-TV-advertising

Advanced TV advertising: everything you need to know

Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.

Ad break innovation

Be inspired by some fantastic spot ad innovations

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Introduction to TV sponsorship

All you need to know about TV sponsorship, what it can deliver for brands and the nuts and bolts.

Reach-and-Frequency

Reach and frequency

Find out how careful planning determines how many people see your advert and how often

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Combining sponsorship with AFP or PP

Some great examples of TV Sponsorship successfully combined with advertiser funded programming or product placement as part of a deeper content partnership.

Broadcaster-advanced-TV-solutions

Broadcaster solutions

Here you will find an overview of the key players and their on-demand services by platform.