From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.

The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.

Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.

Be inspired by some fantastic spot ad innovations

All you need to know about TV sponsorship, what it can deliver for brands and the nuts and bolts.

Find out how careful planning determines how many people see your advert and how often

Some great examples of TV Sponsorship successfully combined with advertiser funded programming or product placement as part of a deeper content partnership.

Here you will find an overview of the key players and their on-demand services by platform.