How to use TV
Here you can explore all the effective ways advertisers are using TV. Including Broadcaster VOD, themed ad breaks and content partnerships.
Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.
In this section
Spot campaigns come in all sorts of shapes and sizes and can achieve many different things. Find out how pivotal they can be in your video media plan.
Broadcaster VOD (BVOD) services give viewers the best in on-demand programming and offer brands a trusted, premium advertising environment
Sponsorship and content
All you need to know about aligning a brand with existing TV properties through sponsorship and partnership with the commercial broadcasters.