How to use TV
Here you can explore all the effective ways advertisers are using TV. Including Broadcaster VOD, themed ad breaks and content partnerships.
Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.
Waitrose launches ‘Too good to wait’ campaign in innovative ad break partnership with ITV.
In this section
The UK watched 2.65 billion TV ads a day in 2014 and there’s no sign we are about to stop watching, talking about and sharing them.
Sponsorship and content
All you need to know about aligning a brand with existing TV properties through sponsorship and partnership with the commercial broadcasters.