How to use TV

Here you can explore all the effective ways advertisers are using TV. Including Broadcaster VOD, themed ad breaks and content partnerships.

Intro to spots m and s

Introduction to spot advertising

From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.

VOD What is VOD

What is Broadcaster VOD

Broadcaster Video On Demand is an important part of the new TV ecosystem: it’s prime advertising real estate for brands

Content partnerships meerkat content tile

Content partnerships overview

The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.


Lego ad break returns to ITV

PHD and Warner Bros collaborate for yet another awesome ad break to promote Lego Movie 2

Dave and CALM

UKTV’s comedy channel, Dave, partners with CALM in year-long ‘Be the mate you’d want’ campaign to tackle male depression and suicide.

VOD Planning and buying

Planning & buying Broadcaster VOD

Strategic roles for Broadcaster VOD advertising, targeting and data opportunities, plus advice on planning and buying


Visa and ITV Weather in a TV partnership first

A heart-warming bespoke festive spot sponsored by Visa saw weather presenters discussing what festive activities were happening in high streets across the regions.

ITV and Waitrose and Partners in first collaboration

Waitrose launches ‘Too good to wait’ campaign in innovative ad break partnership with ITV.


Get with the programmes

Learn how brands can do more things with TV now than ever before and how the world of content partnerships – where brands get closer to TV content – is a hotbed of innovation and fruitful collaboration.