How to use TV

Here you can explore all the effective ways advertisers are using TV. Including Broadcaster VOD, themed ad breaks and content partnerships.


Introduction to spot advertising

From a few seconds to a few minutes, TV spots come in various shapes and sizes and they each have a role to play from storytelling to generating response.


Introduction to BVOD

Find out all about Broadcaster VOD, how it is watched and the advertising opportunities


Advanced TV advertising: everything you need to know

Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.

Ad break innovation

Be inspired by some fantastic spot ad innovations


Introduction to TV sponsorship

All you need to know about TV sponsorship, what it can deliver for brands and the nuts and bolts.

Content partnerships meerkat content tile

Content partnerships overview

The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.


Reach and frequency

Find out how careful planning determines how many people see your advert and how often

Afp and pp heres to extraordinary content tile

Combining sponsorship with AFP or PP

Some great examples of TV Sponsorship successfully combined with advertiser funded programming or product placement as part of a deeper content partnership.


Broadcaster solutions

Here you will find an overview of the key players and their on-demand services by platform.