TV channels and sales house contacts

With 500 or more channels available in the UK, the breadth of programming content provides a wealth of opportunities for advertisers. 

This enormous diversity, ranging from broad appeal to the very specific, enables marketers to reach both mass and niche audiences. Airtime sales for each channel are handled by a Sales House. Here you can find out which channels are represented by different Sales Houses in the UK and get the top line on their portfolios.

4Sales portfolio

The main channel, Channel 4, has a strong brand image that delivers great programming for upmarket and young adults. Since its launch in 1982, the Channel 4 family has grown to include channels such as E4, More 4 and Film 4 and more recently the 4Sales portfolio has expanded to include channels from UKTV, BT Sport and Box Plus Networks.

Contact 4Sales about buying airtime:

Chris Braithwaite
Agency & Client Sales Leader
0787 989 4068
[email protected]

ITV Sales portfolio

ITV’s main channel is great for targeting a broad or family audience, but the ITV family has grown in recent years to include a number of other stations that give viewers access to many more great shows. ITV also sell ITV2 which is great for young adults, ITVBe which is great for young women, ITV4 which is good for targeting men, ITV3 which is the perfect environment for brands targeting a slightly older, upmarket demographic and Citv for targeting children.

Contact ITV about buying airtime

Chris Birtles
Business Development Executive at ITV
020 715 66758

[email protected]

Sky Media Sales portfolio

Sky Media offers the biggest channel portfolio in the UK with over 100 channel brands from across eight different genres. From wholly owned channels such as Sky 1 and Sky Atlantic, to various Viacom stations including Channel 5 to more niche programming on Military History, Xtreme Sports and Ethnic TV StarPlus, whoever you're targeting, there's sure to be a channel that's right for you. 

Contact Sky Media about buying airtime:

Jason Turner
Head of Investment
020 7032 6482

[email protected]

Warner Media portfolio

Warner Media, formerly Turner Broadcasting, have a fantastic children portfolio including the hugely popular Cartoon Network and Boomerang. They also have great film content through TCM – Turner Classic Movies.

Contact Warner Media about buying airtime:

Andrew Mallandaine
Sales Director
020 7693 1143

[email protected]


You might also like

Other useful training

Here you can find details of other organisations that offer credible and practical training courses


Targeting explained

TV offers various ways for you to target your preferred audience. Learn about the options through linear TV, BVOD and more


TV ads explained

Learn about the length of ads, how to buy airtime, the best positions of your ad in a break, and how to make sure your ad is cleared for TV