Useful resources
From key contacts and TV training to audience insights and trading, here’s some helpful resources to help you get started on TV
New to TV Training
Thinkbox’s free training workshops are designed to give you a really good grounding in the essentials of today’s TV and what the medium can do for advertisers – SIGN UP HERE
How to calculate CPTs
Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.
How TV is traded
How TV advertising is traded in the UK, plus an overview of some of the parameters that can go into the making of a deal.
TV channels and sales house contacts
Overview of which TV channels carry advertising in the UK, who sells them, plus some useful contact numbers.
Audience profiles
Headline facts and figures for the key TV buying audiences, from their universe size to the average number of ads they view per day.