Useful resources

From key contacts and TV training to audience insights and trading, here’s some helpful resources to help you get started on TV


How to calculate CPTs

Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.

How TV is traded

How TV is traded

How TV advertising is traded in the UK, plus an overview of some of the parameters that can go into the making of a deal.


TV channels and sales house contacts

Overview of which TV channels carry advertising in the UK, who sells them, plus some useful contact numbers.


Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.