Useful resources
From key contacts and TV training to audience insights and trading, here’s some helpful resources to help you get started on TV
Getting on TV
How to calculate CPTs
Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.
Getting on TV
How TV is traded
How TV advertising is traded in the UK, plus an overview of some of the parameters that can go into the making of a deal.
Getting on TV
TV channels and sales house contacts
Overview of which TV channels carry advertising in the UK, who sells them, plus some useful contact numbers.
Research
Media Mix Navigator
The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.