TV advertising basics

Get up to speed on what to consider when planning, targeting and buying TV advertising.

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TV ads explained

Learn about the length of ads, how to buy airtime, the best positions of your ad in a break, and how to make sure your ad is cleared for TV

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Different ways to use TV

Find out the different ways you can reach your audience using TV beyond standard spots, from sponsorship, product placement, branded content and more

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Cost of TV advertising

This section looks at how TV is traded, what impacts the overall price and some other considerations that will influence the cost of your TV advertising

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Targeting explained

TV offers various ways for you to target your preferred audience. Learn about the options through linear TV, BVOD and more