TV advertising basics

Get up to speed on what to consider when planning, targeting and buying TV advertising.


TV ads explained

Learn about the length of ads, how to buy airtime, the best positions of your ad in a break, and how to make sure your ad is cleared for TV


Different ways to use TV

Find out the different ways you can reach your audience using TV beyond standard spots, from sponsorship, product placement, branded content and more


Cost of TV advertising

This section looks at how TV is traded, what impacts the overall price and some other considerations that will influence the cost of your TV advertising


Targeting explained

TV offers various ways for you to target your preferred audience. Learn about the options through linear TV, BVOD and more