Countless advertisers have seen huge success from their first TV campaigns. Whether they wanted to increase awareness, drive growth or boost sales, TV gave them the best platform to meet and surpass their objectives. Here you can find a selection of great recent case study summaries. Download a deck of all the below case studies using the button above or click on the links within each summary below to learn more.
Also, in the carousel above, you can watch videos from six advertisers who tell the story of how TV advertising generated growth for their businesses, featuring GTECH, Moonpig, giffgaff, Checkatrade, Purplebricks and Just Eat.
Bookbeat, an audiobook service, wanted to increase awareness and consideration within the UK market. To reach the scale they desired, they embarked on their first ever TV campaign and as a result, both awareness and consideration increased significantly.
Bulldog Skincare for Men were embarking on their first advertising campaign with a humorous ad during Christmas which was a key time of year for their category. Despite a small budget, they used TV with a targeted deployment of spots which was upweighted in London & the South East. As a result, share grew by 30% over Christmas and generated lots of positive comments on social media.
Beer brand Camden Hells wanted to become ‘the UK’s favourite lager’ which meant not just getting bigger but retaining brand love. They used TV advertising for the first time with brilliant creative work and the result was such a dramatic increase in brand metrics they almost sold out of lager.
Habitat needed to build brand awareness and drive sales following the closure of most of their stores. They used TV for the first time with a cleverly constructed campaign which focused on people’s voyeuristic tendencies. There was a 100% increase in brand consideration and they had an amazing 226% increase in the sales of the Oricco table featured in the ad.
Online mortgage broker Habito wanted to deliver immediate results to drive growth for their young business in a valuable but small market. Moving away from a traditional DRTV approach, they embraced brand building on a limited budget by developing an extremely bold TV advert, which they ran selectively in high impact, high attention airtime. They benefitted from a big jump in spontaneous brand awareness and serious efficiencies in customer acquisition costs.
MHA Auchlochan Garden Village
MHA, who provide care, accommodation and support for people in later life, needed to drive interest in their Open Day for Auchlochan Garden Village and generate leads with the aim to sell property. Despite some initial concerns about cost, they opted to run a part area, daytime only TV campaign and as a result, attendance increased by 450% and sales by 350%.