5 steps to getting on TV

This section provides a step-by-step guide to getting on TV, from defining your objectives to evaluating your results and everything in between.

1. Define your marketing objectives

This section will help you sharpen your plan of action by asking the right questions to deliver your business goals


2. Choose a partner to work with

Learn how you can receive valuable assistance and support by working with an agency partner

3. Decide on your strategy

Guidance for the types of decisions that need to be made and what the principle factors are that need to be considered when advertising on TV


4. Make a TV ad

Here you can find an outline of the process involved in making a TV ad including writing the brief, the production process, clearance and more


5. Measure results and review

Once your ad has aired, find out how to evaluate the TV delivery and measure business results