Thinkbox
Set! Hut! Every year teams compete for the coveted Vince Lombardi Trophy and every year our favourite brands compete for our attention, creating one of advertising’s biggest and most exciting nights in sports and this year was no different.
The Super Bowl LX was filled with unforgettable moments from start to finish. Gameplay had us on the edge of our seats, Bad Bunny’s stage had us out of them and TV adverts kept us glued to our screens, waiting to see which unique, funny or tear-jerking moments advertisers had in store.
Relive the night with our stellar lineup of ads from celebrity cameos and American icons to nostalgic nods and emotive storytelling - it had it all!
Ads featured in this gallery:
- Dunkin’: Good Will Dunkin
- e.l.f Cosmetics: e.l.f. Presenta: MELISA
- NFL: Champion
- Bosch USA: Justaguy - The More You Bosch
- Pringles: Pringleleo
- Bud Light: Keg
- Grubhub: The Feest
- Homes.com and Apartments.com: Can't Live There
- Intuit Turbo Tax: The Expert
- MANSCAPED: Hair Ballad
- Kinder Bueno: YES BUENO
- Rippling: The Mastermind
- Xfinity: Jurassic Park… Works
- Universal Orlando Resort: Lil' Bro
- Squarespace: Unavailable
- Budweiser: American Icons
- Michelob ULTRA: The ULTRA Instructor
- Hellmann's: Sweet Sandwich Time
- Ramp: Multiply What's Possible
- Instacart: Bananas
- hims: Rich People Live Longer
- Pepsi: The Choice
- Novartis: Relax your tight end