Barclaycard-Cairo
Trio
R-Whites-Secret-lemonade-drinker
Halifiax-Extra
Specsavers-Shuttle
AA-Singing-Baby
Yorkshire Tea Sean Bean
Warburtons-Pride-and-Breadjudice
GWR-The-famous-five
On The Beach Someday
Barclaycard-Cairo
Barclaycard: Cairo
Trio
Trio: too loud Susie
R-Whites-Secret-lemonade-drinker
R Whites: Secret Lemonade Drinker
Halifiax-Extra
Halifax: Extra
Specsavers-Shuttle
Specsavers: Shuttle
AA-Singing-Baby
AA: Singing Baby
Yorkshire Tea Sean Bean
Yorkshire Tea Sean Bean
Warburtons-Pride-and-Breadjudice
Warburtons Bread and Prejudice
GWR-The-famous-five
GWR Famous Five
On The Beach Someday
On The Beach: Someday

Paul Feldwick’s top creative ads over time

Paul Feldwick reflects on what creativity really means in his book ‘Why does the pedlar sing?’

To coincide with the book’s publication, he has curated a gallery of successful ads that entertain;  watch, enjoy, and be inspired.

Ads featured in this gallery:

  • Barclaycard: Cairo
  • Trio: too loud Susie
  • R White’s: Secret Lemonade Drinker
  • Halifax: Extra
  • Specsavers: Shuttle
  • AA: Singing Baby
  • Yorkshire Tea: Sean Bean
  • Warburtons: Bread and Prejudice
  • GWR: The famous Five
  • On the Beach: Someday


Related Content
Why-Does-the-Pedlar-Sing
News & opinion

Why Does the Pedlar Sing?

Paul Feldwick explores the role of entertainment in successful advertising.

2020-video-analysis
News & opinion

How did 2020 change the video world?

As with pretty much every sector, 2020 made a mockery of predicted TV and video trends. Find out what happened here.

You might also like
McDonalds-Raise-Your-Arches
Creative

McDonald’s raises eyebrows and scoops TV creativity award

A simple idea brilliantly realised has won Leo Burnett and McDonald’s the January / February Thinkboxes award for TV creativity with “Raise your arches”

Asda_have_your_elf_a_merry_Christmas
Creative

Havas wins TV creativity award for Asda

With the help of a cheeky tall elf, Havas London and Asda take home the trophy for the November/December Thinkboxes award

thinkboxes_awards_image
Creative

The Thinkboxes Hall of Fame

As we’re in celebratory mood, we thought you might like to see a list of all the Thinkboxes winners since the awards began in 2008: the cream of the crop, if you like. But which brilliant ads have earned your votes over the years?