Financial services is a fiercely competitive market which is constantly transforming. Communications and brands have a critical role to play and, therefore, so too does TV advertising. Financial Services businesses, both those with a high-street presence and online-only operators, invest strongly in TV advertising because it works – in 2022 they invested £591m in TV*. And as we all know, creativity and effectiveness go hand in hand, so it is no surprise that the sector produces some high quality creative TV advertising. We’ve gathered some of our favourites in this gallery.
- AA: Love that feeling
- Avia: Helping solve your financial puzzles? It takes Aviva
- Best Invest: You Work Hard For Your Money
- Churchill: Slide
- First Direct: Skunk
- Funding Circle: Get a lending hand
- Halifax: Slinky
- heycar: Feel Good Your Way
- HSBC UK: Vicious Circle
- MoneySupermarket: Epic lift
- Monzo: You make Monzo, Monzo
- Santander UK: Virtual Bank
- TSB: Life Made More
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