Creatives treat Tesco to TV award for 'No Naughty List'

BBH London’s Christmas commercial for Tesco set out to squeeze a smile out of the pandemic crisis … and succeeded. It was voted by the Thinkbox Academy to be the winner in the November/December Thinkboxes.

With 74% of the nation saying they wanted to see light-hearted content in festive ad offerings, the humorous Tesco advert showed people from across Britain worrying about the things that might put them on the naughty list at Christmas - from bad video call etiquette to buying too much loo roll.

  • Creative agency: BBH
  • Creative team: Daniel Seager, Steve Hall, Tom Drew
  • Client: Alessandra Bellini, Emma Botton, Sarah Parmar
  • Production company: Somesuch
  • Director: Raine Allen-Miller

Other shortlisted ads:

Amazon 'The show must go on'

  • Creative agency: Lucky Generals
  • Client: Jennifer Omran
  • Production company: Pretty Bird
  • Director: Melina Matsoukas

John Lewis & Waitrose and Partners 'Give a little love'

  • Creative agency: adam&eve/DDB
  • Creative team: Richard Brim, Matt Gay, Fergal Ballance, Gen Gransden, Selma Ahmed
  • Client: Emma Wood
  • Production company: Pulse Films
  • Director: Oscar Hudson

NHS 'Then, now, always'

  • Creative agency: MullenLowe London
  • Creative team: Jose-Miguel Sokoloff, Lovisa Silburn, Nick Bell
  • Client: Ian Hampton
  • Production company: Riff Raff Films
  • Director: Ed Morris

Plenty 'Merry Xmess'

  • Creative agency: AMV BBDO
  • Creative team: Dan Warner, Andy Vasey, Jamie Starbuck, Prabhu Wignarajah, Toby Allen, Jim Hilson
  • Client: Martina Poulopati
  • Production company: Somesuch x Revolver
  • Director: Steve Rogers

You might also like

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.


The best ads from the Super Bowl 2022

The biggest moment in the annual global sports calendar, our gallery showcases the best TV ad creativity from the big day.


Great TV creative from around the world in 2021

The best in TV advertising creative from around the world according to Thinkbox's Associate members.