Creatives treat Tesco to TV award for 'No Naughty List'

BBH London’s Christmas commercial for Tesco set out to squeeze a smile out of the pandemic crisis … and succeeded. It was voted by the Thinkbox Academy to be the winner in the November/December Thinkboxes.

With 74% of the nation saying they wanted to see light-hearted content in festive ad offerings, the humorous Tesco advert showed people from across Britain worrying about the things that might put them on the naughty list at Christmas - from bad video call etiquette to buying too much loo roll.

  • Creative agency: BBH
  • Creative team: Daniel Seager, Steve Hall, Tom Drew
  • Client: Alessandra Bellini, Emma Botton, Sarah Parmar
  • Production company: Somesuch
  • Director: Raine Allen-Miller

Other shortlisted ads:

Amazon 'The show must go on'

  • Creative agency: Lucky Generals
  • Client: Jennifer Omran
  • Production company: Pretty Bird
  • Director: Melina Matsoukas

John Lewis & Waitrose and Partners 'Give a little love'

  • Creative agency: adam&eve/DDB
  • Creative team: Richard Brim, Matt Gay, Fergal Ballance, Gen Gransden, Selma Ahmed
  • Client: Emma Wood
  • Production company: Pulse Films
  • Director: Oscar Hudson

NHS 'Then, now, always'

  • Creative agency: MullenLowe London
  • Creative team: Jose-Miguel Sokoloff, Lovisa Silburn, Nick Bell
  • Client: Ian Hampton
  • Production company: Riff Raff Films
  • Director: Ed Morris

Plenty 'Merry Xmess'

  • Creative agency: AMV BBDO
  • Creative team: Dan Warner, Andy Vasey, Jamie Starbuck, Prabhu Wignarajah, Toby Allen, Jim Hilson
  • Client: Martina Poulopati
  • Production company: Somesuch x Revolver
  • Director: Steve Rogers

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