'This doesn’t need to end’ by VCCP for Cadbury shows raw examples of thoughtfulness for others during lockdown living - and encourages us not to let that end. The ad was voted by the Thinkbox Academy to be the best that debuted in May and June.
- Creative agency: VCCP
- Creatives: Darren Bailes, Chris Birch and Jonny Parker
- Client: Mie-Leng Wong, Sam Greenwood, Colin O’Toole
- Production company: Clouded Vision
- Director: Tom Sweetland
Other shortlisted ads:
British Gas ‘Here to solve’
- Creative agency: The&Partnership
- Creative team: Micky Tudor, Yan Elliott, Dan Dehlavi, Hayley Hammond
- Client: Jill Dougan
- Production company: HLA
- Director: Simon Ratigan
Just Eat ‘Did somebody say Just Eat?’
- Creative agency: McCann London
- Creative team: William Cottam, James Crosby, Rob Webster, Alexei Berwitz
- Client: Susan O’Brien
- Production company: RiffRaff
- Director: Francois Rousselet
Maltesers 'Getting ready'
- Creative agency: AMV BBDO
- Creative team: George Hackforth-Jones, Jack Smedley, Tim Riley, Polina Zabrodskaya, Matt Swinburne
- Client: Matt Boulter
- Production company: Outsider
- Director: James Rouse
TikTok ‘A little brighter inside’
- Creative agency: Social Lab
- Creative team: Adam King, Lewis Raven
- Client: Jana Ulaite
- Production company: Agile Films
- Director: Zac Ella