AA’s remotely-directed puppetry steals the show in TV creativity award

‘That Feeling’, was voted by the Thinkbox Academy to be the best that debuted in July and August. The commercial features Tukker, a long-haired dog, who embodies the response of a nation denied for many months the freedom of a car journey. Celebrating the feeling of getting back on the road, the spot aims to remind people that the AA is there by their side as they return to the driver’s seat.

  • Creative agency: adam&eve/DDB
  • Creatives: Matt Woolner and Steve Wioland
  • Client: Tracy Abraham and Will Harrison
  • Production company: MJZ
  • Director: The Perlorian Brothers 

Other shortlisted ads:

Durex ‘Let's not go back to normal’

  • Creative agency: Havas London 
  • Creative team: Greg Ormrod and Thomas Worthington 
  • Client: Ben Wilson and Shane Kerr
  • Production company: Tubby Brother Films
  • Director: Ben Tubby, Dan Tubby

Promote Iceland ‘Let it Out’

  • Creative agency: M&C Saatchi
  • Creative team: Steve Archer, Daniel Bremmer, Camilla Gurgel, Ieva Paulina 
  • Production company: Skot Productions
  • Director: Samuel & Gunnnar

Lynx ‘Smell Ready’

  • Creative agency: MullenLowe
  • Creative team: Jose Miguel Sokoloff, Gavin Cumine, Drew Daves, Angus Crombie
  • Client: Caroline Gregory
  • Production company: Canada
  • Director: Pensacola

Rightmove ‘This is it’

  • Creative agency: Fold7
  • Creative team: Verity Fine Hosken and Ryan Newey
  • Client: Iain Kennedy
  • Production company: Pulse Films
  • Director: Daryl
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