Thinkbox
“This is not a soft drink”, in which a quietly defiant boy takes umbrage when he finds Irn-Bru labelled as a soft drink in a Glasgow corner shop, is the September/October winner of the Thinkboxes award for TV advertising creativity.
The commercial, directed by Elliott Power, includes the return of the brand’s well-known “Made in Scotland from girders” ad line with a fresh twist, as its young star explains what the drink stands for in the modern world in a rousing speech on behalf of everyday rebels.“TV has played an integral role in communicating Irn-Bru’s distinctive personality – and continues to do so,” AG Barr brand director Kenny Nicholson says.“One of our core strategic objectives for the brand is to drive desire nationally, and TV advertising is a very effective way to reach a large and diverse audience that can, in turn, unlock growth.“Ultimately, we want to build an emotional connection with consumers and create a lasting impression that goes well beyond just product features, and TV can help us achieve that.”
Read the full article on Campaign.co.uk
Irn- Bru: “This is not a soft drink”
- Agency: Lucky Generals
- Creative team: Lucky Generals
- Client: Kenny Nicholson, brand director
- Production company: Love Song
- Director: Elliott Power
Paddy Power: “Come out and play”
- Agency: BBH London
- Creative team: Felipe Serrardourada Guimaraes, Luke Till, Joe Craig, Ed Ryder
- Client: Leah Spears, head of brand
- Production company: MindsEye
- Director: Andrew Gaynord
Co-op Funeralcare: “1 brilliant life”
- Agency: VCCP
- Creative team: Rachel Morris, Jo Griffin, Ben Buswell
- Client: Alison Keane
- Production company: Rogue Films
- Director: Simon Ratigan
Just Eat: “Every neighbour got their flava”
- Agency: McCann London
- Creative team: Rob Webster, Alexei Berwitz, Adam Taylor-Smith, Stephen Yeates
- Client: Emma Wood, head of marketing and communications
- Production company: Academy Films
- Director: Romain Chassaing
Boots: “You’re never too far from a pharmacist”
- Agency: VML UK
- Creative team: Ryan McManus, chief creative officer; Juliana Paracencio, executive creative director; Ollie Wolf, creative director; Ben Wight, senior copywriter; Calum Langley, senior art director
- Client: Laura Gooday, interim marketing director
- Production company: Arts & Sciences
- Director: Fiona McGee
