Thinkbox
After a thrilling contest, a film featuring football player Jude Bellingham and England fans during this summer’s Euros has scored for Adidas and its agency Johannes Leonardo. The ad has been voted the winner of the May/June Thinkboxes award for TV creativity.
Set to The Beatles’ Hey Jude, the two-minute film encapsulates the mood swings of the England team’s fans - anxiously watching, then lamenting, before ultimately cheering their players’ success. Former England footballers David Beckham and Frank Lampard also feature, along with famous fans such as Stormzy.
“During such a summer of sport, TV gives the brand a great platform to reach multi-generations and audience groups,” says Steve Marks, Adidas’ senior director, brand communications.
Broadcasts during major sporting events create crucial moments to connect with fans. “The viewing figures available from the broadcast partners show how the nation gathers around the TV to consume the sporting events,” he adds, “ and therefore (TV) becomes a critical platform to bring campaigns to life.”
To read the full article visit Campaign.co.uk.
Adidas: Hey Jude
- Agency: Johannes Leonardo, New York
- Creative team: Leo Premutico, chief creative officer; Hunter Hampton, global creative director; Jeph Burton, global creative director; Alfonso Ruiz, creative director; Laszlo Szloboda, creative director; Hannah Lo Bello, associate design director; Karan Kumar, senior designer
- Client: Steve Marks, senior director brand communications, Adidas
- Production company: Spindle
- Director: Greg Hackett
Beavertown Brewery: Pub stories: A good night out
- Agency: Like Minded Individuals
- Creative team: Ed Morris, creative director and writer
- Client: Tom Rainsford, marketing director, Beavertown Brewery
- Production company: Riff Raff Films and Black Dog Films
- Directors: Ed Morris and Alice Bloomfield
Paddy Power: Europe’s Favourites
- Agency: BBH London
- Creative team: Luke Till; Lawrence Bushell; Kevin Masters; Christine Turner; Marlon Rees; Aishah Siddique
- Client: Michelle Spillane, marketing & brand director, Paddy Power
- Production company: MindsEye
- Director: Andrew Gaynord
Tango: Warden
- Agency: VCCP
- Creative team: Mark Obine, executive creative officer; George Wait, creative director
- Client: Munnawar Chishty, chief marketing officer, Britvic
- Production company: Girl&Bear
- Director: Ben Tonge
E45: This is me, This is my space.
- Agency: T&Pm
- Creative team: Sarina Da Costa Gomez; Mika Alcock; Dan Dehlavi; Kate Allsop; Toby Allen
- Client: Sally Perry, global category director, skin health, Karo Healthcare
- Production company: Academy Films
- Director: Sophie Ray
