Thinkbox
“Evelyn” is the true story that unfolds through home videos narrated as an emotional letter from a mother to her beloved daughter ahead of her sixteenth birthday. It’s a birthday she doesn’t reach.
Television has long been a powerful and important platform for CALM (the Campaign Against Living Miserably) though the suicide prevention charity does not spend on above-the-line media, says CALM chief executive officer Simon Gunning.
“Instead, we rely on our long-standing partnerships with media owners and with the7stars,” he explains. “We’ve had incredible support from Sky, Channel 4 and UKTV in the past but most notable is our long-standing partnership with ITV.”
Not only has ITV gifted CALM valuable commercial airtime, it also has an editorial relationship with CALM, particularly its daytime flagship programme This Morning.
The amount of emotion and information that can be conveyed in a two-minute commercial via TV is unmatched, Adam & Eve/DDB creative Forrest Clancy points out.
Read the full article on Campaign.
CALM: “Evelyn”
- Agency: Adam & Eve/DDB
- Creative team: Richard Brim, chief creative officer; Ant Nelson, executive creative director; Mike Sutherland, executive creative director; Forrest Clancy and Jay Parekh, creatives
- Client: Simon Gunning, chief executive
- Production company: Academy
- Director: Seb Edwards
Uber Eats: “When you’ve done enough, Uber Eats”
- Agency: Mother
- Creative team: Felix Richter, Martin Rose, Fabio Montero, Luke Dawson
- Client: Maya Gallego Spiers, head of marketing
- Production company: O Positive
- Director: David Shane
Yorkshire Tea: “Investigation done proper”
- Agency: Lucky Generals
- Creative team: Nick Bird, Lee Smith, Danny Brooke Taylor
- Client: Lucy Hoyle, senior brand manager
- Production company: Stink Films
- Director: Traktor
Tesco: “It’s not a little thing. It’s everything”
- Agency: Bartle Bogle Hegarty
- Creative team: Felipe Guimaraes, executive creative director; Luke Till and Lawrence Bushell, associate creative directors
- Client: Murray Bisschop, UK marketing director
- Production company: Iconoclast
- Director: Nogari
Zoopla: “Win at moving with Zoopla”
- Agency: Lucky Generals
- Creative team: Gareth Morgan, Sam Beaumont, Jess Sharpe-O’Hare
- Client: Polly Western, brand marketing lead
- Production company: Curate Films
- Director: Barry Bangs