The Art of Craft: Editing

The Art of Craft is our captivating film series celebrating the artistry behind TV advertising, in collaboration with the British Arrows. This series highlights the exceptional talent that transforms TV advertising from the ordinary into the unforgettable.

Each film explores the work of a Craft Arrows winner, focusing on a specific discipline—whether it’s directing, editing, animation, casting, cinematography, or beyond—and reveals how their expertise brings creative visions to life.

Through in-depth insights, techniques, and a passion for their craft, these specialists offer a behind-the-scenes perspective on what it takes to produce outstanding advertising. The Art of Craft celebrates the individuals who shape and refine top-tier creative work, serving as a powerful reminder of the value of investing in advertising craft.

In this film, we spoke to Ellie Johnson, editor and partner at tenthree, who edited Bodyform/Libresse’s ad ‘Never Just a Period’.

Ellie Johnson

Johnson became an editor at Speade, where she was mentored by critically acclaimed talents Sam Sneade and Leo Scott and made a name for herself as a creative and widely sought-after editor. She has won top awards in editing at the British Arrows, Creative Circle, D&AD, MVA’s, AICP and the Clio awards, ranking first or second in Televisual’s Top Ten Editors list from 2021 to 2025 and becoming a partner at tenthree, where she continues to build her career.

Credits

• Creative agency: AMV BBDO
• Production company: SMUGGLER
• Director: Lucy Forbes
• Exec producer: Lucy Kelly
• Production co. producer: Claire Jones
• Production manager: Ellie Sanders Wright
• Casting director: Ali Fearnley
• Service company: Emote Films
• Executive producer: Bogdan Petkovic
• Line producer: Marija Markovic

• CCO: Nicholas Hulley & Nadja Lossgott
• Creative director: Nicholas Hulley & Nadja Lossgott
• Creative team: Lauren Peters & Augustine Cerf
• Creative design director: Vanessa Fowler Kendall
• Designer: Dian Sofia
• Motion designer: Francesca D’Costa
• Agency planning team: Margaux Revol & Summer Taylor
• Agency account team: Henrietta Corley, Victoria Norringto, Semran Kooner, Louise Mather
• Agency producer: Rebecca Sharf
• Junior producer: Lilli Burridge Payne
• Media agency: Zenith
• Edit: Tenthree
• Editor: Ellie Johnson
• Assistant editor: Ella Oliver
• Producer: Ed Hoadley & Rachel Goodger
• Post-production company: Framestore
• Creative director: Sharon Lock
• Producer: Sara Beckman

• VFX supervisor: Murray Butler
• FX: Philip Child
• 2D character animation: Jocie Juritz
• Flame lead: Andy Salter
• Flame: Paul O’Brien & Vinny David
• Nuke artists: Aitor Echeveste & Hakon Loberg
• Design: Sharon Lock, Craig Maxwell, Charlie Keeper, Jack Field, Daniella Marsh
• Production coordinator: Rachel Knight
• Production assistant: Jamie Scott
• Head of data services: Madeleine Haydon
• Grade: Cheat
• Producer: Sarah Banks
• Colourist: Toby Tomkins

• Music: Soundtree
• Founder/composer: Peter Raeburn
• Music arrangers: Luke Fabia, Benjamin Jones, Luis Almau, Peter Raeburn
• Music supervisors: Jay James & Colin McIlhagga
• Stop-frame animator: Anna Mantzaris
• Sound studio: 750mph
• Audio producer: Olivia Ray & Carla Thomas
• Sound engineer: Sam Ashwell & Giselle Hall
• DOP: Polly Morgan
• Photographer: Aleksandra Martinovic

Awards Won:
Editing Gold - CICLOPE Festival Post-Production
2D & Stop Motion Gold -CICLOPE Festival Animation
Gold -Shark Awards Kinsale - Best Re-Record of Licensed Music
Winner - British Arrows - Commercial of the Year Special Award
Gold - British Arrows - Best Over 90s Commercial
Gold - British Arrows - Household Goods
Silver - British Arrows- The Impact Award
Craft Gold - British Arrows- Director – The Frank Budgen Award (Lucy Forbes)
Craft Gold - British Arrows Achievement in Production (Rebecca Scharf, Claire Jones)