Retail’s Creative Carousel
Creativity is the magic ingredient at the heart of TV advertising’s power. Delivered at scale, it’s the biggest lever you can pull to drive advertising effectiveness.
Watch two of the industry’s top Creative Directors, Anna Carpen from And Rising, and Susan Hosking from Mother, giving their advice on how retail businesses can reach hearts and minds, and highlight the very best TV creative work in this hotly contended sector.
They were in conversation with Andrew MacGillivray, Marketing Director, Thinkbox, at our Supermarketing: TV’s retail magic event, 29th March 2018.