Orthodoxy is our Kryptonite

TV advertising has never been more agile, more versatile, more flexible. There have never been more ways to tap into its commercial magic and tread untrodden paths.

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, joined us at our Ad Fab: new approaches to TV advertising event on 22nd February 2018, to discuss advertising’s search for explosive and impossible-looking outcomes and the role of bold strategic leaps in creating demonstrably different futures for brands.

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Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

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The Thinkboxes Hall of Fame

As we’re in celebratory mood, we thought you might like to see a list of all the Thinkboxes winners since the awards began in 2008: the cream of the crop, if you like. But which brilliant ads have earned your votes over the years?

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The best ads from the Super Bowl 2022

The biggest moment in the annual global sports calendar, our gallery showcases the best TV ad creativity from the big day.