Orthodoxy is our Kryptonite

TV advertising has never been more agile, more versatile, more flexible. There have never been more ways to tap into its commercial magic and tread untrodden paths.

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, joined us at our Ad Fab: new approaches to TV advertising event on 22nd February 2018, to discuss advertising’s search for explosive and impossible-looking outcomes and the role of bold strategic leaps in creating demonstrably different futures for brands.

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