Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."
Souter began his advertising career as a copywriter at AMVBBDO in 1991, and became deputy creative director in 1995, then executive creative director in 1997. In 2005 he worked on the 'Make Poverty History' campaign, which is the work he is most proud of. Souter has also been the president of D&AD.
Here, he talks to Thinkbox about American advertising, creative recruitment and how he believes in the team system.