Thinkbox
With over 20 years of experience, Harman-Turner has crafted campaigns for global names like Coke, Nokia, Land Rover and Stella Artois. His MoneySuperMarket campaign was not only named a 2017 “Campaign of the year” but was also celebrated as one of the top 50 ads of all time. Since joining FCB, Harman-Turner launched the “Get comfortable” platform for Andrex, winning Campaign’s 2024 Best Brand Repositioning and, most recently, a Silver Lion for Creative Strategy at Cannes Lions 2025.
Beyond advertising, Harman-Turner founded Climate Clubs, leveraging football’s universal appeal for climate action. His innovative approach was honoured at the Royal Academy of Arts Summer Exhibition in 2022.
A passionate educator, he nurtures new talent at Central Saint Martins, advocating for creativity beyond borders.
Harman-Turner’s choices
Nike “Parklife” (1997)
The TV ad begins by showing a grassroots football match on a muddy, urban pitch (Hackney Marshes) with what seems to be a typical Sunday league scene.
Gradually, a number of pro footballers appear on screen, including Eric Cantona, Robbie Fowler, Ian Wright and David Seaman playing alongside members of the public. The advert emphasises the UK’s passion for the beautiful game, what it meant for the nation and the unique place it had in our culture.
- Agency: TBWA\London
- Creative team: Tony Malcolm, Guy Moore
- Production company: Academy Commercials
- Director: Jonathan Glazer
Apple “The greatest” (2022)
“The greatest” highlights the accessibility features of Apple devices through the daily experiences of seven people with disabilities.
Directed by Kim Gehrig, the ad shows innovations designed to support people with sight loss, hearing loss, or with limited mobility, setting a new standard for the representation of disability. The film portrays the daily lives of seven individuals, capturing their creativity and independence, and demonstrates how Apple’s accessibility features enable them to engage with, and navigate, the world around them.
- Agency: In-house
- Creative team: Jim Moffatt, Alice Tonge
- Production company: Somesuch & Co UK
- Director: Kim Gehrig
Doritos “Finger cleaner” (2014)
“Finger cleaner” features an unconventional concept involving a bag of Doritos, a mysterious hole in the wall and cleaning service for your finger. Gaining attention for its originality and casting, it was one of five finalists in Doritos’ eighth annual Crash the Super Bowl contest, created by Australian director Tom Noakes.
- Agency: Goodby, Silverstein & Partners
- Production company: Photoplay Films
- Director: Tom Noakes