Thinkbox
A few words about Ian
After a variety of operational and marketing roles in the FMCG sector, Ian moved to Honda to lead the UK Communications team, developing the company’s communications strategy and overseeing some of the nation’s favourite campaigns including ‘Hate Something, Change Something’ and ‘Impossible Dream’. After six and a half years he moved to the European team to work on central marketing operations, becoming Head of European Marketing for Cars, Motorcycles and Power Equipment.
In 2012 Ian moved to Jaguar Land Rover to become Jaguar’s global communications director where his knack of commissioning great advertising continues, including the celebrated British Villains ad staring Sir Ben Kingsley, Mark Strong and Tom Hiddleston.
Ian’s ad choices:
John Lewis: Always a woman
'Always a woman' follows woman from childhood through to old age, demonstrating John Lewis’s constancy through key moment of her life. The campaign reinforces the idea that John Lewis has made a lifelong commitment to give great quality, fair prices and excellent service to its customers.
It was produced by Adam & Eve and cast nine actresses to play the lead role throughout the course of the ad, which ran for six weeks.
- Agency: Adam & Eve
- Creative: Ben Tollett/ Emer Stamp
- Production Co: Blink
- Director: Dougal Wilson
Carling Black Label: Dambusters
A spoof on the 1955 film, this ad shows the famous British "bouncing bomb" air raid being foiled single handed by a German sentry with great goal-keeping skills. Impressed, the English pilot says "I bet he drinks Carling Black Label’. This famous ad from WCRS won three Silvers, a Gold and a Black Pencil at D&AD.
- Agency: WCRS
- Creative Directors: Kes Gray/ Jonathan Greenhaigh
- Production Co: Park Village
- Director: Roger Woodburn
Lurpak: Adventure awaits
Lurpak Cook’s Range, uses striking imagery evoking space exploration, and Richard Strauss’ Also Sprach Zarathustra, to champion a pioneering spirit in home cooking.
This Thinkboxes-winning ad was directed by Dougal Wilson and created by Weiden + Kennedy.
- Agency: Wieden + Kennedy
- Creative Director: Sam Heath
- Creative: Hollie Walker/ Freddie Powell
- Production Company: Blink
- Director: Dougal Wilson
