Thinkbox
Darryl George, joint group executive creative director at Krow, is a commercially-sharp creative leader with a passion for big ideas that drive results and who has brought bold vision and infectious energy to the task of supercharging the group's creative offering.
He has helped expand Krow to six thriving locations‚ each with its own area of focus, from social and automotive to youth marketing. He has been instrumental in a string of high-profile wins, including The Post Office, Bensons for Beds, Neff and CoppaFeel.
Setapp “Snake”
Mac apps subscription service Setapp created a campaign revolving around three comic films that showcased the absurd consequences of people who couldn’t finish what they had begun. In “Snake”, a hypnotist is about to cure a man’s phobia of snakes when he is interrupted by his phone. The man is hypnotised into believing that he is now living in the world as a snake, with many laughable outcomes.
- Agency: Droga5
- Creative team: David Kolbusz, Ed Redgrave, Dave Wigglesworth
- Client: Setapp
- Production company: Biscuit Filmworks UK
- Director: Jeff Lowe
Dunlop “Magician”
Dunlop had a problem they needed solving. Tyres are invariably distress purchases, making branding difficult. Dunlop attempted to change that by fixing its name firmly in drivers’ minds. The commercial broke the mould of tyre advertising with its surreal landscape and a sinister magician. Set to The Velvet Underground’s Venus in Furs, the ad was filmed in black and white, with colour added in post-production.
- Agency: Abbott Mead Vickers BBDO
- Creative team: Walter Campbell, Tom Carty
- Client: Dunlop
- Production company: Tony Kaye Films
- Director: Tony Kaye
The Guardian “Three little pigs”
The Guardian’s 2012 campaign, its first for 25 years, examines the way in which the tale of the Three Little Pigs might be covered by The Guardian today. In an ironic retelling of the fairytale, the Three Little Pigs’ brutal killing of the Big Bad Wolf launches a storm of public reaction, revealing how the readership contributes to the news agenda. The campaign exposes the way stories develop as new facts emerge, and the effect social media has on news coverage and debate. It won a D&AD Yellow Pencil for TV & Cinema Advertising.
- Agency: BBH
- Creative team: Matt Fitch, Mark Lewis
- Client: The Guardian
- Production company: Rattling Stick
- Director: Ringan Ledwidge