Thinkbox
Andre Moreira is an award-winning chief creative officer known for his exceptional leadership skills combining passion, creativity and innovation in AI.
He has been at T&P since 2017 and most recently served as chief creative officer for Studio X, WPP’s bespoke global network – where he delivered the Coca-Cola Company’s connected content studio, before being made global chief creative officer in January this year.
André's work – which has garnered more than 100 major industry awards, from Webbies to D&AD Pencils – showcases his diverse approach to modern, integrated communications.
A sought-after mentor and juror internationally, including for D&AD and Campaign Big Awards in his adopted UK, he was part of the team that helped Coca-Cola to win Creative Brand of the Year at the Cannes Lions International Festival of Creativity in 2024.
Andre's choices
Johnnie Walker “Fish”
Created by BBH London and directed by Daniel Kleinman, the TV ad opens on a vast, shimmering school of fish swimming in perfect formation. One fish, however, veers away, breaking free from the collective and embarking on a solo journey through open water. The ad's underwater visuals, showcase how the fish, later turning human, has the courage to move forward – even if it means going alone. With no dialogue and minimal on-screen text, the film relies entirely on cinematic storytelling and atmosphere. It won Gold at Cannes Lions in 2003.
- Agency: BBH
- Creative Team: Neil Dawson, John O'Keefe, Clive Pickering
- Client: Johnnie Walker
- Production company: Spectre
- Director: Daniel Kleinman
Dulux “Let’s colour”
Launched by Euro RSCG London, this campaign aimed at transforming grey, lifeless spaces with vibrant colour through community-driven painting events around the world. The campaign’s film directed by Adam Berg, featured scenes from real painting events in locations such as Brazil, India, France, and the UK, showing locals transforming dull buildings, schools, and public areas using Dulux paint. It was set to the track Go do by Jonsi. It captured the uplifting spirit of communities coming together through colour.
- Agency: Euro RSCG London
- Creative Team: Mick Mahoney, Fernanda Romano
- Client: AkzoNobel
- Production company: Stink
- Director: Adam Berg
Coca-Cola “New guy”
This spot brought together multiple Coca-Cola products in a single, emotionally resonant narrative. Directed by Christopher Storer (creator of comedy-drama TV The Bear), the ad follows a young man meeting his girlfriend’s extended family during a lively gathering for a game as the family’s personalities and tensions unfold. The storytelling is sharp, intimate, and laced with warmth, mirroring the energy and chaos of real-life family moments.
- Agency: Majority
- Creative Team: Nicolo Giarrano, Jake Tannery
- Client: Coca-Cola
- Production company: Smuggler
- Director: Christopher Storer