Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Sam Smith Live sings live during Channel 4 ad break
Universal Music created the first ever live musical performance in a TV ad break takeover to launch the new Sam Smith album.
Putting the play back into PlayStation
Manning Gottlieb OMD’s Grand Prix-winning campaign used TV to make Sony’s PlayStation a front runner in the games console market.
Columbia Records: ‘Random Access Memories’
Columbia Records used TV to generate anticipation about the new album from Daft Punk
Chambord’s decadent TV debut
How a carefully chosen TV programme sponsorship deal created the ideal platform for Chambord to broadcast their arrival in the UK.
BeautyBay.com deliver great results
How the ecommerce retailer harnessed the power of TV and dual-screening to reach a wider audience.
Rubicon hit sales targets using cricket sponsorship
Rubicon identified the ICC World Twenty20 as the perfect sponsorship platform that would unite their ethnic audience with the mainstream audience they were looking to attract.
O2 talked to teens via Hollyoaks
How O2 and ZenithOptimedia’s ground-breaking first-ever UK contextual TV advertising campaign helped launch their new pre-pay card
Trident ‘Stop the Guns’
Using creative media as a central part of the strategy and working to a modest budget – hear the story behind this award winner.