Advertising case studies

Utilising different time lengths, regional upweights, high frequency and VOD, the brand stood out from its competitors and drove £4m of sales.

Universal Music created the first ever live musical performance in a TV ad break takeover to launch the new Sam Smith album.

Manning Gottlieb OMD’s Grand Prix-winning campaign used TV to make Sony’s PlayStation a front runner in the games console market.

Columbia Records used TV to generate anticipation about the new album from Daft Punk

How a carefully chosen TV programme sponsorship deal created the ideal platform for Chambord to broadcast their arrival in the UK.

How the ecommerce retailer harnessed the power of TV and dual-screening to reach a wider audience.

Rubicon identified the ICC World Twenty20 as the perfect sponsorship platform that would unite their ethnic audience with the mainstream audience they were looking to attract.

How O2 and ZenithOptimedia’s ground-breaking first-ever UK contextual TV advertising campaign helped launch their new pre-pay card

Using creative media as a central part of the strategy and working to a modest budget – hear the story behind this award winner.