Advertising case studies

How Universal Music gave music fans a chance to take part in the world’s first interactive, viewer controlled TV ad

This case study tells the story of how Concha y Toro grew their brand through a legendary partnership with Sky Movies

See how Paramount used TV to generate mass excitement and spark conversation, helping to make Transformers 4 the biggest film opening of 2014.

How a change in body language transformed the fortunes of Mercedes-Benz.

This case study shows how a new to TV brand drove fame by using clever creative and as a result reduced CPA by 42% and increased sales by 54%.

Utilising different time lengths, regional upweights, high frequency and VOD, the brand stood out from its competitors and drove £4m of sales.

Universal Music created the first ever live musical performance in a TV ad break takeover to launch the new Sam Smith album.

Manning Gottlieb OMD’s Grand Prix-winning campaign used TV to make Sony’s PlayStation a front runner in the games console market.

Columbia Records used TV to generate anticipation about the new album from Daft Punk