Advertising case studies

How Universal Music gave music fans a chance to take part in the world’s first interactive, viewer controlled TV ad

This case study tells the story of how Concha y Toro grew their brand through a legendary partnership with Sky Movies

See how Paramount used TV to generate mass excitement and spark conversation, helping to make Transformers 4 the biggest film opening of 2014.

Utilising different time lengths, regional upweights, high frequency and VOD, the brand stood out from its competitors and drove £4m of sales.

Universal Music created the first ever live musical performance in a TV ad break takeover to launch the new Sam Smith album.

Columbia Records used TV to generate anticipation about the new album from Daft Punk

How a carefully chosen TV programme sponsorship deal created the ideal platform for Chambord to broadcast their arrival in the UK.

How the ecommerce retailer harnessed the power of TV and dual-screening to reach a wider audience.

Rubicon identified the ICC World Twenty20 as the perfect sponsorship platform that would unite their ethnic audience with the mainstream audience they were looking to attract.