Advertising case studies

How clever collaboration drove awareness for PayPal and raised money for charities at Christmas with the help of some animated turkeys

Pinterest built their brand on TV with an innovative, contextual partnership with Channel 4

This case study shows how a change in approach reaped rewards for Domino’s.

How Universal Music gave music fans a chance to take part in the world’s first interactive, viewer controlled TV ad

This case study tells the story of how Concha y Toro grew their brand through a legendary partnership with Sky Movies

See how Paramount used TV to generate mass excitement and spark conversation, helping to make Transformers 4 the biggest film opening of 2014.

How a change in body language transformed the fortunes of Mercedes-Benz.

This case study shows how a new to TV brand drove fame by using clever creative and as a result reduced CPA by 42% and increased sales by 54%.

Utilising different time lengths, regional upweights, high frequency and VOD, the brand stood out from its competitors and drove £4m of sales.