Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Severn Trent: wonderful on tap
See how Severn Trent used ITV talent to inform customers about the importance of preserving water and to influence behaviour change
OLIO: what a wonderful waste
How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food
Elder: humans grow roots too
How TV advertising helped Elder connect emotionally and break all its commercial records.
London Advertising stands out from the crowd
How an agency practiced what the industry preaches and advertised itself during a downturn
Welsh Water wowed Wales with their first ever TV ad
This case study shows how the right TV ad can raise awareness and change opinions.
ADT uses TV to reposition brand
Find out how ADT combined an emotional TV ad and direct response TV to reposition the brand whilst driving record sales.
Sky launched their broadband campaign
How Sky took a fairy-tale campaign lead and launched their most effective and efficient response campaign to date – with DRTV playing a central role in driving response.
