Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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John Lewis and Elton John entertain viewers at Christmas
Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser
Nailing DIY with Wickes
How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health
Specsavers’ quest to improve eye health
Specsavers innovated through a contextual TV campaign to raise awareness about eye health
soak.com becomes a top destination for bathrooms
How a bold mindset and clever collaboration led to success for soak.com
How MediaCom's TV ad innovations sold £1bn worth of DFS sofas
Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.
The secret to McDonald’s continued success
How does McDonald's continue to stand the test of time
Domino's - The Journey to Greatness
This case study shows how a change in approach reaped rewards for Domino’s.
John Lewis innovate with on demand advertising
Pushing the boundaries of broadcaster VoD, they partnered with Sky to create exclusive on demand access to the much anticipated Christmas ad.
Readly leverages TV to reach digital magazine subscribers
How Readly partnered with Channel 4 to try TV for the first time and saw an 84% increase in magazine reads.