Advertising case studies

Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser

How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health

Specsavers innovated through a contextual TV campaign to raise awareness about eye health

How a bold mindset and clever collaboration led to success for soak.com

Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.

How does McDonald's continue to stand the test of time

This case study shows how a change in approach reaped rewards for Domino’s.

Pushing the boundaries of broadcaster VoD, they partnered with Sky to create exclusive on demand access to the much anticipated Christmas ad.

How Readly partnered with Channel 4 to try TV for the first time and saw an 84% increase in magazine reads.