Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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How taking an alternative path took Aldi from shame to pride
Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.
How Roberts Bakery rose to the occasion to help a ‘nation in knead’
Roberts Bakery’s innovative use of TV in response to the Covid crisis
Tesco: a true TV love story
Watch how Tesco and MediaCom used TV to fundamentally rebuild the brand.
How PrettyLittleThing became a PrettyBigThing
This is the story of PrettyLittleThing’s explosive growth from 2014 to 2018
This is not just any sponsorship, this is an M&S Food sponsorship
How Mindshare and ITV amplified the M&S sponsorship of Britain’s Got Talent to deliver outstanding results
Get Minted with Vinted!
How a young pretender on the scene turned into a major fashion marketplace player in less than the year
John Lewis and Elton John entertain viewers at Christmas
Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser
Nailing DIY with Wickes
How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health
Specsavers’ quest to improve eye health
Specsavers innovated through a contextual TV campaign to raise awareness about eye health