An ever-expanding library of inspiring TV advertising case studies.
From minnow to mainstream – JUST EAT’S five years of TV fuelled growth.
Utilising different time lengths, regional upweights, high frequency and VOD, the brand stood out from its competitors and drove £4m of sales.
Burtons used consecutive breaks in Britain’s Got Talent to showcase bespoke monkey audition ads, driving huge appeal for their target audience.
Hotwire.com used targeted TV to build fame and drive search in order to launch their unfamiliar business model in the UK.
How Sky took a fairy-tale campaign lead and launched their most effective and efficient response campaign to date – with DRTV playing a central role in driving response.
How O2 and ZenithOptimedia’s ground-breaking first-ever UK contextual TV advertising campaign helped launch their new pre-pay card
This film celebrates one of the top case studies in the IPA Effectiveness Awards archive from Audi.
This film, part of a series celebrating IPA Effectiveness Awards case studies, tells us how the power of emotional advertising can have a direct effect on shareholder value.
A great example of creativity driving effectiveness, watch this Grand Prix winning campaign from the IPA Effectiveness Awards.
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