Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Citroën: capturing Cactus curiosity
How Citroën used blipverts, an ad break takeover and Ad Sync to launch their curiously unique new model.
LeasePlanGo’s launch into the B2C market
How LeasePlan’s innovative “symbiotic” strategy helped drive awareness and interest in their new B2C product LeasePlan Go.
Birds Eye Inspirations
Read how using different creative targeting a segmented audience resulting in the most successful food and drink launch of 2014.
John Lewis Insurance
Utilising different time lengths, regional upweights, high frequency and VOD, the brand stood out from its competitors and drove £4m of sales.
Burtons biscuits - Dodger’s Got Talent
Burtons used consecutive breaks in Britain’s Got Talent to showcase bespoke monkey audition ads, driving huge appeal for their target audience.
Hotwire.com
Hotwire.com used targeted TV to build fame and drive search in order to launch their unfamiliar business model in the UK.
Sky launched their broadband campaign
How Sky took a fairy-tale campaign lead and launched their most effective and efficient response campaign to date – with DRTV playing a central role in driving response.
O2 talked to teens via Hollyoaks
How O2 and ZenithOptimedia’s ground-breaking first-ever UK contextual TV advertising campaign helped launch their new pre-pay card
Hovis - as good today as it’s ever been
A great example of creativity driving effectiveness, watch this Grand Prix winning campaign from the IPA Effectiveness Awards.