Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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TSB elevates Pride of Britain partnership to restore trust in brand
This case study tells the story of how TSB regained consumer confidence through clever use of TV content and emotive storytelling
Nationwide & Channel 4: #TogetherAgainstHate
How a low budget campaign with a big message harnessed the power of prime-time TV to shine a spotlight on the topic of online abuse
Pension Wise create a compelling piece of TV content
Using best friends David Baddiel and Frank Skinner, Pension Wise were able to get people talking about their pension needs
Habito builds its brand to drive performance in an unloved category
How moving from a more traditional direct response approach to brand building on TV delivered incredible results for Habito
PayPal’s Turkey Dash helps raise money at Christmas
How clever collaboration drove awareness for PayPal and raised money for charities at Christmas with the help of some animated turkeys
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James
The Churchill Lollipopper campaign
How Churchill improved CPAs and helped to keep children safe at the same time
Direct Line’s award-winning campaign’s brand film
IPA Effectiveness winner & brave brand of the year nominee, Direct Line’s brand film is here.
John Lewis Insurance
Utilising different time lengths, regional upweights, high frequency and VOD, the brand stood out from its competitors and drove £4m of sales.