Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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OLIO: what a wonderful waste
How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food
McCoy’s Muchos pack a punch without a punchy budget
How McCoy’s created the ‘Tortilla Take Down’ with bespoke creative, comedic talent, selective spots, fun programming and podium positions
How Roberts Bakery rose to the occasion to help a ‘nation in knead’
Roberts Bakery’s innovative use of TV in response to the Covid crisis
Elder: humans grow roots too
How TV advertising helped Elder connect emotionally and break all its commercial records.
Paramount – A super Sonic ad break
How an innovative ad break takeover generated excitement and enthusiasm for a new movie
Young’s mastered the art of TV
How a modern data-led TV campaign helped a 200-year-old business to drive sales
La Famiglia Rana - the pasta experts
How Italy’s ‘King of Tortellini’ won the hearts of UK Northerners with a regional TV campaign
From stormy seas to plain sailing
This is the story of how TV helped Birds Eye turn its fortunes around
Fred. Olsen – Cruising up the awareness rankings
Through TV sponsorship, Total Media helped Fred. Olsen achieve a significant increase in sales which, in turn, successfully preventing their Scottish port from closing.