Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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The Coconut Collab – free from dairy, not temptation
How new-to-TV advertiser, The Coconut Collab, used (all forms of) TV to start building the brand in an increasingly competitive category
Shop Responsibly: collaboration in a time of crisis
How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying
McCoy’s Muchos pack a punch without a punchy budget
How McCoy’s created the ‘Tortilla Take Down’ with bespoke creative, comedic talent, selective spots, fun programming and podium positions
Propercorn’s first pop at TV advertising delivered proper good results
Propercorn set out to put themselves at the heart of shared viewing by investing 100% into Sky Media box sets
Violife: looking beyond the dairy-free aisle
How Violife harnessed the power of TV to became well-known to the cheese-loving audience
Young’s mastered the art of TV
How a modern data-led TV campaign helped a 200-year-old business to drive sales
Freshpet introduces a new kind of pet food
How Freshpet used the power of TV to introduce UK pet owners to a new kind of refrigerated pet food
BrewDog uses TV to claim an unfair share of attention
The story of how BrewDog used TV for the first time to tap into mainstream culture and deliver an unfair share of attention.
Boost didn’t miss a beat with their MTV partnership
Learn how Boost’s MTV partnership helped to bolster their position in the energy drink sector