Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Case studies
Columbia Records: ‘Random Access Memories’
Columbia Records used TV to generate anticipation about the new album from Daft Punk
Case studies
Radio Times achieved record sales with some tactical telly
Radio Times harnessed the emotive power of TV to great effect and reached their hefty sales targets for their bumper Olympics edition.
Case studies
Paddy Power & Ryder Cup
Paddy Power harnessed the power of live TV to drive tweets for their #GoEurope campaign.
Case studies
Xbox Kinect
Xbox uses innovative product placement in Sky1’s A League of Their Own to connect with TV viewers
Case studies
Heavy Rain
Sony Playstation used tightly targeted TV and multiple time lengths to broaden their appeal and attract new players to the PS3.
Case studies
Twycross Zoo tries TV for the first time
Twycross Zoo used TV for the first time to showcase their new look zoo and to drive an increase in visitor numbers.