Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Paramount – A super Sonic ad break
How an innovative ad break takeover generated excitement and enthusiasm for a new movie
Gala Bingo hits the jackpot with The Chase
How a fully integrated sponsorship with the perfect programme can reap significant rewards
Bookbeat campaign makes noise by using TV
Bookbeat used TV for the first time to drive awareness and consideration for the audible book service
Pinterest pinned their hopes on TV
Pinterest built their brand on TV with an innovative, contextual partnership with Channel 4
Universal Music: Years & Years
How Universal Music gave music fans a chance to take part in the world’s first interactive, viewer controlled TV ad
Lottoland launches in the UK
This case study reveals how the brand drove impulse purchasing through a flexible, dynamic TV campaign.
An absolutely Paramount TV execution for Transformers 4
See how Paramount used TV to generate mass excitement and spark conversation, helping to make Transformers 4 the biggest film opening of 2014.
Paddy Power: Rainbow Laces
Paddy Power, Stonewall and Arsenal came together to try to kick homophobia out of football with their Rainbow Laces campaign.
Sam Smith Live sings live during Channel 4 ad break
Universal Music created the first ever live musical performance in a TV ad break takeover to launch the new Sam Smith album.