Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Specsavers – best ongoing use of TV
This case study tells the story of how Manning Gottlieb OMD drove fame for Specsavers and their brand using an evolutionary media strategy
Should’ve gone to Specsavers
Watch this film from an IPA winner with a far-sighted view of advertising’s role in building a business over 30.
Morrisons show their talent
Morrisons partnered with ITV’s biggest shows to bring the brand to life and showcase the talent of their market specialists to a broad family audience.
Putting the play back into PlayStation
Manning Gottlieb OMD’s Grand Prix-winning campaign used TV to make Sony’s PlayStation a front runner in the games console market.
Chambord’s decadent TV debut
How a carefully chosen TV programme sponsorship deal created the ideal platform for Chambord to broadcast their arrival in the UK.
Suzuki Cars UK: irresistible cars
Suzuki Cars were back on our screens, using brand insight to provide the inspiration for an integrated campaign with TV at the heart of it.
John Lewis: Making the nation cry...and buy
This film tells the story of how brilliant emotional advertising drove fame and profit and propelled the brand into the nation’s hearts.
Xbox Kinect
Xbox uses innovative product placement in Sky1’s A League of Their Own to connect with TV viewers