Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Shop Responsibly: collaboration in a time of crisis
How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying
The BHF harness the storytelling power of TV
How a one-off AFP raised awareness of the lifesaving work the BHF do and raised donations
Paramount – A super Sonic ad break
How an innovative ad break takeover generated excitement and enthusiasm for a new movie
Boost didn’t miss a beat with their MTV partnership
Learn how Boost’s MTV partnership helped to bolster their position in the energy drink sector
TSB elevates Pride of Britain partnership to restore trust in brand
This case study tells the story of how TSB regained consumer confidence through clever use of TV content and emotive storytelling
Rammed with confidence: how Volkswagen T-ROC stood out from the crowd
Watch how PHD and adam&eveDDB worked to deliver Volkswagen the UK’s most successful Small SUV launch for 7 years.
This is not just any sponsorship, this is an M&S Food sponsorship
How Mindshare and ITV amplified the M&S sponsorship of Britain’s Got Talent to deliver outstanding results
Suzuki get full marks by funding All Star Driving School
This is the story of how an engaging ad funded programme, along with product placement, allowed Suzuki to launch their new car aimed at young women
Nailing DIY with Wickes
How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health