Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Alzheimer’s Research UK tries TV for the first time
Alzheimer’s Research UK’s first ever TV campaign played a vital role in its mission to defeat dementia
StepChange Debt Charity
This charity harnessed the power of contextual advertising to drive awareness and help people with problem debt.
National Trust for Scotland
The National Trust for Scotland got playful on TV with superb results
Marie Curie’s first TV ad
Marie Curie Cancer Care harnessed TV’s unrivalled ability to engage emotionally with the viewers
Department of Health persuades smokers to quit
The Smokefree Generation campaign’s objective was to motivate people to quit smoking for the benefit of their children and TV was used as the primary medium to convey their powerful message.
Tobacco Control – the power of advertising
A great story of effectiveness and how the integration of advertisers made advertising more powerful than word of mouth.
Trident ‘Stop the Guns’
Using creative media as a central part of the strategy and working to a modest budget – hear the story behind this award winner.
The Home Office
Watch and learn about the award winning campaign ‘Acquisition Crime’ in our series, brand stories on film.
BHF: Under my Skin
TV was a major part of the strategy in this powerful campaign that used shock tactics to get under the skin of consumers.