Advertising case studies

This charity harnessed the power of contextual advertising to drive awareness and help people with problem debt.

The National Trust for Scotland got playful on TV with superb results

Marie Curie Cancer Care harnessed TV’s unrivalled ability to engage emotionally with the viewers

The Smokefree Generation campaign’s objective was to motivate people to quit smoking for the benefit of their children and TV was used as the primary medium to convey their powerful message.

A great story of effectiveness and how the integration of advertisers made advertising more powerful than word of mouth.

Using creative media as a central part of the strategy and working to a modest budget – hear the story behind this award winner.

Watch and learn about the award winning campaign ‘Acquisition Crime’ in our series, brand stories on film.

TV was a major part of the strategy in this powerful campaign that used shock tactics to get under the skin of consumers.