Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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The BHF harness the storytelling power of TV
How a one-off AFP raised awareness of the lifesaving work the BHF do and raised donations
The Royal British Legion changed people’s perceptions
How an emotional campaign targeting shared viewing occasions helped viewers to understand the many roles of the Royal British Legion
The Stroke Association: Rebuilding Lives
How striking emotional advertising in the Stroke Association’s first ever TV campaign drove awareness and fame
MHA Auchlochan Garden Village tries TV for the first time
This case study shows how an innovative advertiser with limited budgets reaped their rewards with a highly successful TV test
Prostate Cancer UK’s bid to change the game for men
Learn how Prostate Cancer UK meet men on their own turf to join a team fighting the most common cancer in men
Save the Children – Every Last Child
To raise awareness of discrimination against children, Save the Children deployed a targeted and personalised TV and VoD plan to ensure that the emotive stories reached those who had the power to act.
Age UK tackled the issue of loneliness
This case study tells the story of how Age UK used the Power of One x the Power of Many to end loneliness for older people
Case study: This Girl Can by Sport England
A nationwide campaign to inspire women of all ages to participate in physical activity and exercise.