An ever-expanding library of inspiring TV advertising case studies.
Paddy Power harnessed the power of live TV to drive tweets for their #GoEurope campaign.
Read how some clever TV planning helped Boots Hearingcare inject new life into the brand and generate a surge in hearing test appointments.
Take a look at how IKEA partnered with Channel 4, to associate the brand with a good night’s sleep and establish Ikea as a bedroom specialist.
A great example of TV’s effectiveness, this case study shows how emphasis on their 100% Fairtrade message drove sales and improved perceptions.
The Smokefree Generation campaign’s objective was to motivate people to quit smoking for the benefit of their children and TV was used as the primary medium to convey their powerful message.
This film tells the story of how 'Every little helps' was a big help to Tesco.
Take a look at how this campaign paid back £10 for every £1 spent whilst bringing some glamour to our screens.
The joy of content: how a new communications model is paying back for Cadbury.
See how this campaign ticked all the boxes for judges, landing the Grand Prix at the 2009 IPA Effectiveness Awards.
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