Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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PayPal’s Turkey Dash helps raise money at Christmas
How clever collaboration drove awareness for PayPal and raised money for charities at Christmas with the help of some animated turkeys
Gala Bingo hits the jackpot with The Chase
How a fully integrated sponsorship with the perfect programme can reap significant rewards
Bookbeat campaign makes noise by using TV
Bookbeat used TV for the first time to drive awareness and consideration for the audible book service
Sykes Holiday Cottages finds TV is the perfect place
Sykes Holiday Cottages used TV for the first time to transform the brand into a household name
‘Waking the sleep shoppers’: A proper effective campaign for Yorkshire Tea
Learn how Yorkshire Tea won a Silver at the IPA Effectiveness Awards by using a great creative execution and the wide reach of TV.
Sensimar and First Dates - a match made in heaven
A sponsorship with First Dates was the perfect platform with which to promote TUI’s new “couples” offering - Sensimar
Pinterest pinned their hopes on TV
Pinterest built their brand on TV with an innovative, contextual partnership with Channel 4
Save the Children – Every Last Child
To raise awareness of discrimination against children, Save the Children deployed a targeted and personalised TV and VoD plan to ensure that the emotive stories reached those who had the power to act.