Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Fred. Olsen – Cruising up the awareness rankings
Through TV sponsorship, Total Media helped Fred. Olsen achieve a significant increase in sales which, in turn, successfully preventing their Scottish port from closing.
Pension Wise create a compelling piece of TV content
Using best friends David Baddiel and Frank Skinner, Pension Wise were able to get people talking about their pension needs
MHA Auchlochan Garden Village tries TV for the first time
This case study shows how an innovative advertiser with limited budgets reaped their rewards with a highly successful TV test
Prostate Cancer UK’s bid to change the game for men
Learn how Prostate Cancer UK meet men on their own turf to join a team fighting the most common cancer in men
Habito builds its brand to drive performance in an unloved category
How moving from a more traditional direct response approach to brand building on TV delivered incredible results for Habito
PayPal’s Turkey Dash helps raise money at Christmas
How clever collaboration drove awareness for PayPal and raised money for charities at Christmas with the help of some animated turkeys
Gala Bingo hits the jackpot with The Chase
How a fully integrated sponsorship with the perfect programme can reap significant rewards
Bookbeat campaign makes noise by using TV
Bookbeat used TV for the first time to drive awareness and consideration for the audible book service
Sykes Holiday Cottages finds TV is the perfect place
Sykes Holiday Cottages used TV for the first time to transform the brand into a household name